TweetRunners

TweetRunners born as iPhone application to promote Aminovalue, an amino-acid sports drink that is sold in specific stores, the objective was to increase the number of outlets, establish reputation and wider audience.

Rol

I was part of the team that handled the application flow and the main designer of identity, logo and interface of the application.
For me it was a complicated project, customer requirements conflicted with the needs of the user. It was the first time we worked with an external iPhone developers team and there was many misunderstandings in the communications, that complicated the project. Over the complications, the application met its objectives.

Results

No. 1 in the App Store Healthcare & Fitness category.
33,120 downloads within 3 months after the first release.
20% sales store increased.